But now he can focus on dreaming up new ideas for the classroom, knowing that his colleagues will attend to technical matters and new business development.
The executor is now on board as an adviser to the Flat Stanley Project, and Flatter World has exclusive mobile rights, Hubert says.Īfter nearly two decades of running the project as a one-man show, Hubert is still getting used to being part of a team that takes a businesslike approach.
Face-to-face meetings between the new team and the executor of Brown's estate led to a formal licensing deal. They enlisted Hubert as Chief Education Officer for a new venture called Flatter World and got busy building an iPhone app for Flat Stanley. They brought deep credentials in multimedia development along with access to capital. Hubert had posted this message on the project home page: "Sadly, the Flat Stanley Project may be forced to end." When letters of support poured in from around the globe, the conflict quieted down to what Hubert calls "an uneasy truce." A Team Comes TogetherĪ couple years ago, Hubert was contacted by "some really smart guys" from Silicon Valley. The project was facing legal challenges from the estate of Jeff Brown, the late author of the original Flat Stanley book. When we last checked in with Hubert, however, there was trouble brewing in the Flatlands. Stanley has even accompanied astronauts into outer space. Hubert had no idea the project would expand to engage students in more than 80 countries and turn Flat Stanley into a cultural icon, photographed with presidents and movie stars. When he launched the project, the Internet was in its infancy. Then, they exchanged their journals and paper people with distant classrooms that Hubert had connected with online. Back in 1995, Hubert had his students make their own "flat people" out of paper and write about them. Flat Stanley is a children's book about a boy who gets squashed by a falling bulletin board only to discover that he's slim enough to travel in an envelope. For anyone unfamiliar with the Flat Stanley Project, here's the abridged version.
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