You want to add a header image that stands out and is like a billboard for your business. This is where in one sentence you want to describe what you do and speak to the results your ideal customer wants. One of the more important sections for marketing is your tagline. Setting up a company page is simple, you can use this link: Ĭlick on the ‘Company’ box and complete each section of your company page profile. Having an official presence here will help you pop up in search results. Discoverability: Creating a page on LinkedIn is just best practice for good SEO.Publicity: Consider LinkedIn just one more place where media can officially reach you, or where the public can learn more about what’s new and notable with the company.You can shine a light on employees, post job opportunities, along with highlighting new products or services.Īn additional benefit of having a company page is that it pulls your logo into your experience section next to your title which provides more credibility visually versus the blank grey default box.Īccording to social media company Hootsuite, who wrote in an article, 2 excellent reasons to have a company page on LinkedIn are: LinkedIn Company Pages provide a unique way for your organization to stand out from the noise. Your company page is where you can brag more about your company and solutions. A LinkedIn company page adds value and credibility to your brand. LinkedIn company pages are a must for small businesses or solo consultants and not just large corporations.
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